Switched on by tapping a mobile phone key, and producing multicolour lights that flicker to the tune of rock, pop or jazz, this digital-sound-controlled electric bulb called Heelight is catching this premier commercial and trading city by storm.
As brisk sales took a fevered pitch at a few select downtown marts, the so-called 'magic bulbs' often ran in short supply. “It has been like that for days,” says 29-year-old, Software Engineer, Suyin Fong, who was among its first local patrons.
Distributed worldwide by MicroNovelty, a Beijing-based marketing firm, the product first hit the malls in September 2017, in time for the city’s pre-Christmas shopping season.
A digital sound-controlled bulb designed for concise user experience, it requires no Internet or Bluetooth to get it started. It can perform digital sound command or instruction fetched from its memory.
There are 30 different modes in which Heelight may be used remotely through a mobile phone, according to its user’s preferences. Among the star choices are Night Light, Candle, Music and Rock, Christmas, and Reading.
It can be an overnight lamp in dark home corners or stairways. Go into the app and adjust it to Night Light mode. It will dim slowly. Users may go anywhere in the house during the night without fear, as it will recognise your movement through the sound recorded in your phone and brighten up for your convenience.
During exciting nights of birthday parties and other special occasions, you may turn it to 'candle mode' and will switch off after you blow it for one through 1.5 seconds, and light up again three to four seconds later.
It is cool delight for those who love music. When adjusted to 'rhythm mode' when music is played, it will change its colour when it catches the variation of the rhythm, and its brightness will change according to the volume of sound.