Lumileds has announced that its FreshFocus Technology LEDs for produce to showcase fruit and vegetables in their freshest and most appealing state. FreshFocus Technology is part of the LUXEON Stylist series, Lumileds transformative line of LEDs designed to provide the perfect lighting environment to sell products in fashion retail stores, fresh food markets and restaurants.
Luis Aceña, Senior Manager, Stylist series, Lumileds, commented: “Shoppers really buy with their eyes. When you optimise the saturation of the most dominant colours in produce, they appear fresher and more appetising, leading to higher sales."
Typical return on investment for LEDs with FreshFocus Technology is within one year. “LED lighting is so attractive already to supermarkets because of the significant energy savings,” added Aceña. “Now we can help grocers boost sales by making produce as appealing as possible, providing further incentive for market differentiation.”
FreshFocus Technology enhances the appearance and sale of different food types through spectra engineering. The colour point for produce specifically highlights greens, reds and yellows and is below the black body line at a colour temperature of 3250K. A below blackbody colour point enables a higher colour gamut and provides fully saturated colour depiction.
Part of the LUXEON Stylist series, FreshFocus Technology is offered as omnidirectional, spotlight and downlight and built-to-spec lighting solutions. FreshFocus Technology for produce is initially offered on the LUXEON CoB 1208 and 1211 arrays to power downlights and spotlights in the 3,300 and 4,500lm range with 100lm/W efficacy. FreshFocus Technology is also offered in the Matrix Platform using LUXEON LEDs on flexible or rigid substrates. The Platform’s proprietary Oberon pick-and-place technology delivers the most consistent light appearance in the industry.